I recently received a frantic text from a client who was sure she had messed up. She received an Email on her way out the door, supposedly from her Web host. It told her in rather-official looking (at first glance) language that they had received a request to cancel her Email account, and that if she didn’t want this to happen in 3 hours she needed to click the link. Urgency took over – she was on her way out the door, didn’t want her primary Email to be cancelled, and it looked like the Email had come from her Website or host. She clicked the link, and then after thinking about it for a while, changed her hosting password and gave me a call. Luckily, she caught her hasty mistake in time and nothing else came of it. She forwarded me the Email, and sure enough – had she … Read More
Take this lesson: You are never too small to be hacked. In fact, the smaller you are, the easier a target you appear to be for hackers who have various motivations. Think of a wild savannah cat, like a lion, chasing a gazelle. Who does the lion usually focus their attention on? That’s right, the scrawny little guy with a broken leg. It’s kind of a gruesome picture, but that’s how many of these hackers view these small Websites. They’re easy-pickings because small business owners oftentimes just don’t know how to protect themselves, and they’re too busy wearing a billion hats sometimes to notice. You’re that gazelle with a broken leg. I told the story in a recent blog post of a client who came to me with a site that was already hacked and she didn’t even realize it. Over the next several weeks I am going to be … Read More
As promised last week when we talked about the #1 way to get the right people to visit your site , I’m going to give you a quick tip for coming up with 10-20 blog post topics that will be super easy to write: First, come up with a list of 10 “Frequently Asked” Questions. These are the questions you get all the time from prospects and customers. Then, come up with a list of 10 “Should have Asked” Questions. These are the questions that people should be asking someone like you, but they don’t because they don’t know any better. For example, many people don’t ask me what platform I build with when I’m creating a new Website, because they just don’t know any better. The answer is WordPress, by the way, but there are specific reasons for that choice that I let my clients know when I bring it … Read More
Once you’ve identified your avatar and updated your “About” page to be more about the ideal client , it’s time to actually get them there. Google changes their algorithm quite often. There’s no telling what will be valuable and what won’t in the future or even tomorrow. One thing that will never change: Google is looking to give searchers information that is recent and relevant. The solution? Blog posts. I’ll admit..blog posts are sometimes a pain in the butt. I myself struggle with the motivation to write them. Next week, I’m going to give you a quick easy tip for coming up with 10-20 blog post topics that will be super easy to write: How to EASILY write blog posts that visitors actually care about: For a complete list of questions to ask about your ideal client so that you know what kind of language to use in your blogs, download my free … Read More
Across the Internet, there’s one mistake I see most often on business Websites: The “About Us” page is about the wrong person! Your “About” page is NOT: An opportunity to go into the lengthy history of your organization. An opportunity to vomit meaningless (to the client) credentials and certifications. An opportunity to talk about yourself ad nauseam. So what should your “About” page do? Your about page should present your STORY in a way that is emotional, relatable, and RELEVANT to your ideal avatar (How to build your ideal avatar). Too many times, “About” pages read like encyclopedia entries. No emotion…all successes, no failures… People relate to your failures more than they do your successes. They want to know that you’re “just like them” in some ways but that you’ve made it through whatever problems they are experiencing and are helping others solve the same problems. For example, I have … Read More
February is the Month of the Avatar, and throughout the month I will be writing several posts related to identifying your ideal target client and attracting them to your Website. Keep this phrase in your mind: The WHO is more important than the WHAT. So who do you want to work with? When I ask my clients this question, I ask them to imagine their favorite client. This could be someone they’re working with currently, someone they would like to work with, or a combination of things…the important thing is that you can “imagine” this person in your head. I even have them give their avatar a “name” so that it’s easier to speak about them. Once you’ve created this image in your head, it’s time to ask yourself some questions about them, which can be broken into two categories: Demographics: Age (range is fine) Location Gender Income Profession Psychographics: … Read More
Error: uploaded file exceeds the upload_max_filesize directive in php.ini. Difficulty: 3/5 (If you feel comfortable modifying files via FTP or cPanel, you’ll be able to do this. If you’d prefer me to handle it for you, this is something I handle for members on my membership programs.) This is a common error that occurs when the default settings for “maximum upload size” on your hosting solution are set too low and you try to upload something. For example, if you are trying to upload a 3 MB plug-in but your maximum file-size is set to 2 MB, it won’t let you upload it. It’s the same way for images, though you shouldn’t be uploading images that large to your server (for site-speed sake, PLEASE resize your images before uploading them). This is an easy fix that took just a few minutes, but it can be a little intimidating if you’ve never … Read More
Difficulty: 1/5 (Most people could handle this by themselves. If you’d prefer me to handle it for you, this is something I handle for members on my membership programs.) In this video, I show you how to easily create a dropdown menu in WordPress.
Sometimes design elements on your Website are STUBBORN. They seemingly don’t want to change no matter what you do. X-Theme makes it easy to introduce custom CSS into your theme, which is what I am going to demonstrate on Kristi’s site. Difficulty: 3/5 (This one depends. In most cases it will be faster for me to make changes like this, but in a pinch you should be able to follow along with the video below).
It’s fashionable these days for Web hosts to offer “one-click installations” of WordPress. Unfortunately, these are sometimes problematic in that they introduce third-party scripts that may slow your site down. It’s also much harder to fix something when it inevitably goes wrong if your WordPress installation is managed by your Web host. This is why I always recommend installing WordPress manually. Luckily, once you get the hang of it, it doesn’t take very long. The video below shows you step-by-step how to do it. Difficulty: 2/5 (You need to feel comfortable enough in downloading and using an FTP Client (like Filezilla) along with following along in your hosting control panel, but other than that this is a sitch)