Today I’m finishing my thoughts from last week, where I showed you the 5 key elements of a unique selling proposition. I am going to give you a template that you can use to craft your own Unique Selling Proposition (USP) with the building blocks outlined in that post. So if you haven’t already, click the link above to read … Read More
The 5 Key Elements of a Unique Selling Proposition
As I shared in last week’s post (A Simple Marketing Template for Coaches and Consultants) that I love templates. Today I am going to give you the pieces for three more templates – this time for developing your Unique Selling Proposition! This concept will be covered in much greater depth in my upcoming Website Content Writing Course for Coaches and … Read More
A Simple Marketing Template for Coaches and Consultants
I am a huge fan of templates. Nothing feels worse than staring at a “blank screen of doom”. It’s so much easier to write compelling Website copy when you have a jumping off point. Today I am going to give you one such jumping off point! This concept will be covered in much greater depth in my upcoming Website Content … Read More
Sky Stover Featured on Room To Grow Podcast
In honor of International Women’s Day, I was recently featured on the Room to Grow Podcast special episode called “Celebrating Women Supporting Women: Girls Run the World!” Emily Gough is the lovely host and founder of the Room to Grow Podcast. Emily helps women feel confident and take action when it comes to their bodies, businesses & relationships, even when … Read More
Marketing Tips Learned from Las Vegas
I recently returned from my semi-annual trip to Las Vegas! My favorite parts were: Horse-back riding in Red Rock Canyon. Zak Bagans’s Hanted Museum (“actual” haunted artifacts, if you believe in that sorta thing). All of the delicious food, and yard-long margaritas (dangerously tasty!). Aside from that, I kept my eyes peeled for some marketing tips that I could pass … Read More
Social Proof: How to Get Reviews and Testimonials from Clients
This is a follow-up to my Rock-Star Testimonials post. The advice in that post is still valid, and I encourage you to read it. I wanted to add in another tip, and this one is perhaps the simplest of all: When is the best time to ask your clients for a review? Simple answer: When they are happiest with you and your … Read More
ManageWP Review: Manage Backups and Updates Across Multiple WordPress Sites
As a part of my no-contract website maintenance programs I have been offering free “off the clock” back-ups and updates on a weekly basis for a while now. I was managing these back-ups individually with the plug-in UpDraft Plus, which was fine in the beginning…but managing dozens of sites individually is just asking for something to go wrong. Plus, it’s a pain … Read More
How to Properly Use Heading Tags in WordPress
Last week, we talked about how to use emphasis to improve your Website copy in under 10 minutes. This week, we’re going to talk about how to properly use heading tags within WordPress. If you’ve used WordPress, you’ve probably seen the “Heading” formatting in the post creator: What are these for? How do you use them correctly? That’s what this post … Read More
Inexpensive Alternative to Infusionsoft: An ActiveCampaign Review
ActiveCampaign is an awesome inexpensive alternative to Infusionsoft and Hubspot. ActiveCampaign is CRM, Email/Sales Automation, and so much more matched with impeccable support. I can’t recommend them highly enough. Watch the video below to see the comparison. I break down ActiveCampaign pricing compared to Infusionsoft and Hubspot as well. Last Updated Sept 15th, 2018 Video is old, but still relevant! … Read More
How to Improve your Website Copy in Under 10 Minutes
Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my … Read More