Today I’m finishing my thoughts from last week, where I showed you the 5 key elements of a unique selling proposition. I am going to give you a template that you can use to craft your own Unique Selling Proposition (USP) with the building blocks outlined in that post. So if you haven’t already, click the link above to read the post! This template is all about identifying your avatar and demonstrating how you help them better than anyone else. I help {Who you sell to} {transformation} by/with {unique feature/benefit}. For example, I could create a USP for my own business that would go something like this: I specialize in helping | female coaches and consultants (who) | tell their story online in a way that resonates with their audience and gets them to buy! (transformation) | I make this process fast, easy, and inexpensive | with my no-contract Website … Read More
The 5 Key Elements of a Unique Selling Proposition
As I shared in last week’s post (A Simple Marketing Template for Coaches and Consultants) that I love templates. Today I am going to give you the pieces for three more templates – this time for developing your Unique Selling Proposition! This concept will be covered in much greater depth in my upcoming Website Content Writing Course for Coaches and Consultants (Coming late 2019). Marketing Expert Dan Kennedy describes a USP as “Why should I do business with you verses every other option, including doing nothing?” You’ve seen USPs before: “You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.” “The milk chocolate that melts in your mouth, not in your hand.” “When it absolutely, positively has to be there overnight.” Chances are you could identify at least one of those companies by USP alone, if not all of them. A slogan or … Read More
A Simple Marketing Template for Coaches and Consultants
I am a huge fan of templates. Nothing feels worse than staring at a “blank screen of doom”. It’s so much easier to write compelling Website copy when you have a jumping off point. Today I am going to give you one such jumping off point! This concept will be covered in much greater depth in my upcoming Website Content Writing Course for Coaches and Consultants (Coming late 2019). {Feature} so that you can {Benefit} That’s the template! It seems simplistic and you may have even heard it before, but this gets to the heart of 75% of my writing. This simple marketing template should be your bread and butter when crafting Website content. Let’s break it down! In the “steak and the sizzle” analogy, features are the “steak”. Marketing features are, simply put, the “facts” of a product, service, or business. Let’s look at an example online fitness/wellness coach, … Read More
Sky Stover Featured on Room To Grow Podcast
In honor of International Women’s Day, I was recently featured on the Room to Grow Podcast special episode called “Celebrating Women Supporting Women: Girls Run the World!” Emily Gough is the lovely host and founder of the Room to Grow Podcast. Emily helps women feel confident and take action when it comes to their bodies, businesses & relationships, even when life feels overwhelming & scary as f*ck. During the podcast I responded to the following 2 questions: Tell us about a time when another woman (or group of women) made you feel seen, supported, loved and heard. Tell us about a time when YOU made another woman (or group of women) feel seen, supported, loved and heard. My answers included overcoming a nerve-wracking situation and supporting future women with an usual gift. Listen to hear the full story. Then share your thoughts including how you would answer the 2 … Read More
Marketing Tips Learned from Las Vegas
I recently returned from my semi-annual trip to Las Vegas! My favorite parts were: Horse-back riding in Red Rock Canyon. Zak Bagans’s Hanted Museum (“actual” haunted artifacts, if you believe in that sorta thing). All of the delicious food, and yard-long margaritas (dangerously tasty!). Aside from that, I kept my eyes peeled for some marketing tips that I could pass along. Here are a few: L.V. Marketing Tip #1: Free Stuff Keeps People Around I’m not a huge gambler, but I do set a budget for the trip and stick to it. My favorite games are roulette and (now) Craps. One thing I took note of was the free drinks you get from just sitting down at the tables. Not only (watered-down) alcoholic drinks, but they will even serve coffee in the morning. I found that if I had ordered something and was waiting for it, I would stay at … Read More
Social Proof: How to Get Reviews and Testimonials from Clients
This is a follow-up to my Rock-Star Testimonials post. The advice in that post is still valid, and I encourage you to read it. I wanted to add in another tip, and this one is perhaps the simplest of all: When is the best time to ask your clients for a review? Simple answer: When they are happiest with you and your services. Any time you receive an Email back from a client where they’re telling you how happy they are, how impressed, etc…it’s time to ask for a review. In the past, I would simply ask clients to send me that review via Email, or I would use one of the tips outlined in my previous post. These days, because reviews are so important to Google and getting people to trust you, I actually ask them to post the review directly to Google. Make it easy for them…find your link by Googling your … Read More
ManageWP Review: Manage Backups and Updates Across Multiple WordPress Sites
As a part of my no-contract website maintenance programs I have been offering free “off the clock” back-ups and updates on a weekly basis for a while now. I was managing these back-ups individually with the plug-in UpDraft Plus, which was fine in the beginning…but managing dozens of sites individually is just asking for something to go wrong. Plus, it’s a pain in the butt going around to dozens of WordPress sites to update them and set up backups. I needed a better solution. Introducing ManageWP: A tool for easily managing multiple WordPress sites from a single dashboard All of my member’s sites are in ManageWP, which allows me to back-up daily instead of weekly, and update all of these sites with the click of a button. ManageWP has lots of features, which I am going to go over one-by-one in terms of what I have found to be useful and what I have … Read More
How to Properly Use Heading Tags in WordPress
Last week, we talked about how to use emphasis to improve your Website copy in under 10 minutes. This week, we’re going to talk about how to properly use heading tags within WordPress. If you’ve used WordPress, you’ve probably seen the “Heading” formatting in the post creator: What are these for? How do you use them correctly? That’s what this post is about. What are heading tags for? You might think that these headings serve just to make text bigger and bolder. While they do this, that isn’t their primary purpose. The primary purpose of heading tags are to create a “hierarchy” on the page…to organize your content. How to use Heading Tags in WordPress: Think of your “Heading 1” as the main idea for the entire page. It’s the biggest heading, so it’s the biggest topic. There should only be ONE heading 1 on your page – and this is usually … Read More
Inexpensive Alternative to Infusionsoft: An ActiveCampaign Review
ActiveCampaign is an awesome inexpensive alternative to Infusionsoft and Hubspot. ActiveCampaign is CRM, Email/Sales Automation, and so much more matched with impeccable support. I can’t recommend them highly enough. Watch the video below to see the comparison. I break down ActiveCampaign pricing compared to Infusionsoft and Hubspot as well. Last Updated Sept 15th, 2018 Video is old, but still relevant! ActiveCampaign Comparison and Review (ActiveCampaign Compared to Hubspot and Infusionsoft) – VIDEO: If you’re interested in ActiveCampaign as inexpensive alternative to infusionsoft, consider signing up with my affiliate link here (it doesn’t cost you any extra, I just get a % of your subscription if you decide to sign up). If you would like help setting up ActiveCampaign, I help members of my No-Contract Website Maintenance Plans do it. ActiveCampaign Vs. InfusionSoft/Hubspot Breakdown: What is Marketing Automation? If you didn’t know already, it’s right in the name. You can use … Read More
How to Improve your Website Copy in Under 10 Minutes
Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my Website right now. How to Improve your Website Copy to make it easier to read Here’s the secret: Most people are skimmers. Your average person is not going to read everything you write. That’s why we use emphasis by bolding, italicising, and underlining…as well as create headlines like the one above (How to improve your Website copy…) Here’s the same copy, modified to include emphasis: A lot easier to read and skim, huh? The best tip I can give for writing and improving your own copy is to “pull out” our emphasize the most important parts of the … Read More