The 5 Key Elements of a Unique Selling Proposition

adminUncategorizedLeave a Comment

As I shared in last week’s post (A Simple Marketing Template for Coaches and Consultants) that I love templates. Today I am going to give you the pieces for three more templates – this time for developing your Unique Selling Proposition! This concept will be covered in much greater depth in my upcoming Website Content Writing Course for Coaches and … Read More

Sky Stover Featured on Room To Grow Podcast

adminUncategorizedLeave a Comment

In honor of International Women’s Day, I was recently featured on the Room to Grow Podcast special episode called “Celebrating Women Supporting Women: Girls Run the World!” Emily Gough is the lovely host and founder of the Room to Grow Podcast. Emily helps women feel confident and take action when it comes to their bodies, businesses & relationships, even when … Read More

Marketing Tips Learned from Las Vegas

adminMarketing TipsLeave a Comment

I recently returned from my semi-annual trip to Las Vegas! My favorite parts were: Horse-back riding in Red Rock Canyon. Zak Bagans’s Hanted Museum (“actual” haunted artifacts, if you believe in that sorta thing). All of the delicious food, and yard-long margaritas (dangerously tasty!). Aside from that, I kept my eyes peeled for some marketing tips that I could pass … Read More

ManageWP Review: Manage Backups and Updates Across Multiple WordPress Sites

adminWordpress BasicsLeave a Comment

As a part of my no-contract website maintenance programs I have been offering free “off the clock” back-ups and updates on a weekly basis for a while now. I was managing these back-ups individually with the plug-in UpDraft Plus, which was fine in the beginning…but managing dozens of sites individually is just asking for something to go wrong. Plus, it’s a pain … Read More

How to Properly Use Heading Tags in WordPress

adminSEO TipsLeave a Comment

Last week, we talked about how to use emphasis to improve your Website copy in under 10 minutes. This week, we’re going to talk about how to properly use heading tags within WordPress. If you’ve used WordPress, you’ve probably seen the “Heading” formatting in the post creator: What are these for? How do you use them correctly? That’s what this post … Read More

Inexpensive Alternative to Infusionsoft: An ActiveCampaign Review

adminMarketing TipsLeave a Comment

ActiveCampaign is an awesome inexpensive alternative to Infusionsoft and Hubspot. ActiveCampaign is CRM, Email/Sales Automation, and so much more matched with impeccable support. I can’t recommend them highly enough. Watch the video below to see the comparison. I break down ActiveCampaign pricing compared to Infusionsoft and Hubspot as well. Last Updated Sept 15th, 2018 Video is old, but still relevant! … Read More

How to Improve your Website Copy in Under 10 Minutes

adminMarketing Tips, UncategorizedLeave a Comment

Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my … Read More