A Unique Selling Proposition (USP) Template for Coaches and Consultants

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A Unique Selling Proposition (USP) Template for Coaches and Consultants Today I’m finishing my thoughts from last week, where I showed you the 5 key elements of a unique selling proposition. I am going to give you a template that you can use to craft your own Unique Selling Proposition (USP) with the building blocks outlined in that post. So if … Read More

A Simple Marketing Template for Coaches and Consultants

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I am a huge fan of templates. Nothing feels worse than staring at a “blank screen of doom”. It’s so much easier to write compelling Website copy when you have a jumping off point. Today I am going to give you one such jumping off point! This concept will be covered in much greater depth in my upcoming Website Content … Read More

Marketing Tips Learned from Las Vegas

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I recently returned from my semi-annual trip to Las Vegas! My favorite parts were: Horse-back riding in Red Rock Canyon. Zak Bagans’s Hanted Museum (“actual” haunted artifacts, if you believe in that sorta thing). All of the delicious food, and yard-long margaritas (dangerously tasty!). Aside from that, I kept my eyes peeled for some marketing tips that I could pass … Read More

Social Proof: How to Get Reviews and Testimonials from Clients

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This is a follow-up to my Rock-Star Testimonials post. The advice in that post is still valid, and I encourage you to read it. I wanted to add in another tip, and this one is perhaps the simplest of all: When is the best time to ask your clients for a review? Simple answer: When they are happiest with you and your … Read More

Inexpensive Alternative to Infusionsoft: An ActiveCampaign Review

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ActiveCampaign is an awesome inexpensive alternative to Infusionsoft and Hubspot. ActiveCampaign is CRM, Email/Sales Automation, and so much more matched with impeccable support. I can’t recommend them highly enough. Watch the video below to see the comparison. I break down ActiveCampaign pricing compared to Infusionsoft and Hubspot as well. Last Updated Sept 15th, 2018 Video is old, but still relevant! … Read More

How to Improve your Website Copy in Under 10 Minutes

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Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my … Read More

How to get the right people to visit your Website

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Once you’ve identified your avatar and updated your “About” page to be more about the ideal client , it’s time to actually get them there.  Google changes their algorithm quite often. There’s no telling what will be valuable and what won’t in the future or even tomorrow. One thing that will never change: Google is looking to give searchers information that is … Read More

Who your “About” page is really about.

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Across the Internet, there’s one mistake I see most often on business Websites: The “About Us” page is about the wrong person! Your “About” page is NOT: An opportunity to go into the lengthy history of your organization. An opportunity to vomit meaningless (to the client) credentials and certifications. An opportunity to talk about yourself ad nauseam. So what should … Read More

Targeting: WHO you sell to is more important than WHAT you sell

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February is the Month of the Avatar, and throughout the month I will be writing several posts related to identifying your ideal target client and attracting them to your Website. Keep this phrase in your mind: The WHO is more important than the WHAT. So who do you want to work with? When I ask my clients this question, I … Read More