The 5 Key Elements of a Unique Selling Proposition

Sky StoverUncategorizedLeave a Comment

Sky StoverHi, I’m Sky! I specialize in helping female coaches and consultants tell their story online in a way that resonates with their audience and gets them to buy! With my experience of working with dozens of fitness coaches, nutrition consultants, and other information-based businesses, I am uniquely qualified to help you grow your coaching business online! Click here to learn more about me.

Sky Stover Featured on Room To Grow Podcast

Sky StoverUncategorizedLeave a Comment

In honor of International Women’s Day, I was recently featured on the Room to Grow Podcast special episode called “Celebrating Women Supporting Women: Girls Run the World!” Emily Gough is the lovely host and founder of the Room to Grow Podcast. Emily helps women feel confident and take action when it comes to their bodies, businesses & relationships, even when life feels overwhelming & scary as f*ck. During the podcast I responded to the following 2 questions: Tell us about a time when another woman (or group of women) made you feel seen, supported, loved and heard.   Tell us about a time when YOU made another woman (or group of women) feel seen, supported, loved and heard.  My answers included overcoming a nerve-wracking situation and supporting future women with an usual gift. Listen to hear the full story. Then share your thoughts including how you would answer the 2 … Read More

How to Improve your Website Copy in Under 10 Minutes

Sky StoverMarketing Tips, UncategorizedLeave a Comment

Copywriting can be pretty mystifying, especially if you don’t consider yourself a “writer.” Not to worry! Here’s a simple way that you can take your existing Website copy and make it infinitely better! Usually, when a client comes to me, their pages look something like this: There’s nothing wrong with what’s written. In fact, this is the copy that is on my Website right now. How to Improve your Website Copy to make it easier to read Here’s the secret: Most people are skimmers. Your average person is not going to read everything you write. That’s why we use emphasis by bolding, italicising, and underlining…as well as create headlines like the one above (How to improve your Website copy…) Here’s the same copy, modified to include emphasis: A lot easier to read and skim, huh? The best tip I can give for writing and improving your own copy is to “pull out” our emphasize the most important parts of the … Read More