Full Strategic Website Design
Do you want a Website that actually represents you and your business?
(Not who your business was 4 years ago when you designed your “current” site)
A Website that attracts the right visitors and holds their attention?
(Not one that just sits there, day after day - a waste of the marketing budget?)
A Website that works easily for you, is easy to update yourself, and that grows as your business grows?
I'm Sky Stover, and I'm a Web Designer and marketing consultant based in Pittsburgh, Pennsylvania.
I help solo-entrepreneurs and small businesses position themselves as experts through Websites that are mobile-friendly and strategically designed.
I'll admit…when I started my first business, I really didn't care about Internet marketing. I just wanted a Website that looked good and got me customers.
I Just Wanted to Share My Passion With the World…I Didn't Really Want to Become a "Marketer"
The problem was…I was 14 years old when I started that business, so I couldn't afford to hire someone to design my Website and do my marketing.
When I set out to do it by myself, I realized just how complicated the DIY tools where out there. Even the ones that were simple were extremely lacking in customizability and functionality.
Luckily, being only 14, I had time on my side to dedicate to learning this stuff.
So I spent years teaching myself and perfecting my Web design and internet marketing skills, and was able to achieve some pretty impressive results when I started a new business (as a magician!):
- I was able to increase my prices 500% in the first year of business. (I still saw an increase in the amount of customers coming through my doors)
- I was featured on the cover of one of my city’s top entertainment magazines and on numerous daytime TV programs. (“Free” marketing!)
- Most importantly, I was doing what I loved and making a living doing it. (No “clocking in,” no “asking off.”)
I had the freedom to choose my own path, which allowed me to work on my own terms.
I wasn't born a Web Designer.
I didn't go to school to become a Web designer, either. My knowledge and skills were forged in the fire of building my own successful businesses.
Why do I tell you this? Because I pride myself on being more than just a "Web Person."
I know what it's like to be new in business, or even in a business that has been around for a while that you just want to take to that "next level."
I also know what it's like to know absolutely nothing about Web design or marketing, and how frustrating it can be to realize that just being good at what you do doesn't make you any money unless people can find you (especially on the Web).
I Decided…If I was going to offer this service to people…I was going to use the same system that I had used for my own businesses to find so much success.
After all, our good name is all that we have. I wanted these sites to actually work for people and get them clients.
Let's face it…if you're on this page and you're passionate about what you do, you probably view marketing as a "necessary evil" and not something you want to focus on. No one wants to be that "sales person."
You're also probably really awesome at what you do, and you have some clients under your belt, but you are looking to get to that "next step" that a client-converting Website could achieve for you.
I already had a Website, but I needed a change. The site that I had just wasn’t user-friendly to add and update myself, and it wasn’t drawing traffic or generating leads. I saw another site that Sky designed and was really impressed. After scheduling a call, I was even more impressed with Sky. I have had my site designed twice before, and Sky is the best designer I’ve worked with. I absolutely loved that she includes a strategy phase where she had a real plan to find out “who” my business is and who it serves, and to build a site that reflects those. Other designers I’ve worked with didn’t take the time to find out much about me or the business and its clients. After working with Sky, I feel some renewed enthusiasm about my vision for my business.
The Best Step-by-Step Systematic Process for Designing Visitor-Converting Websites FAST.
Here's what I promise:
I break my process down into 5 meticulous steps: strategy, content-creation, design, review, and launch. This is important because it allows us to break our work down into manageable chunks that allows us to get laser-focused on what you need and how we are going to achieve that.
I don't just design a pretty site (although it will look breathtaking), I create an entire Internet Marketing Strategy for you so that you can have a site that not only looks good, but actually finds and converts new customers.
I build the site using Wordpress, which allows me to teach you how to easily make edits on the site once I have designed it, even if your only tech-knowledge is how to use a Word Processor.
All of my sites are mobile-friendly up to Google's rigorous standards, and are optimized for search engines (SEO) so that we can get you closer to those top results on Google.
My website was really nothing more than a couple of static pages. It wasn’t anything I shared with people nor anything my customers would use unless they needed to send me an email, and access the contact form on the site.
I started working with Sky based upon a recommendation from a friend of mine. I loved her site and wanted something that would communicate to my customers, exactly who I am and what my mission is.
I really didn’t want to work with anyone on the website. I’ve always been an “I’ll learn how to do it for myself” type of person. I’d read and studied a lot about creating web pages and using WordPress. I had resigned myself to the fact that I was wasting a lot of time and not getting any closer to a great site.
That started me asking friends for recommendations. I talked to a couple of other web designers but I just didn’t “click” with anyone. I didn’t get a sense of professionalism from any of them. The prices seemed really high for what they were offering to me.
Sky is absolutely amazing! She’s not “just” a web designer. During the strategy phase I felt like I was working with a business coach! I felt so much more focused after our strategy session. I knew what I wanted to say and how I wanted to communicate that to my clients.
And due to the time we spent on strategy, the content-creation phase was simply a matter of plug and play. It was a breeze!!
I loved the website from the moment I saw it. The colors were perfect. The site was easy to navigate and it had everything I wanted. I really felt, “this is a site I will be proud to share with people.”
Sky answered every question I had within a very timely manner. She was so helpful and professional. Each minor thing I noticed and needed changed was taken care of quickly. Customer service was absolutely top notch.
I am a perfectionist and hold myself to an incredibly high standard. My business is a direct reflection of me. I was looking for someone who would take the task of web design as seriously as I did. Sky was amazing! I felt comfortable throughout the entire process. As I said, it was more like I was working with a friend and business coach, not “just” a web designer. She took the time to get to know me and my business. For that, I will be forever appreciative.
Here's What You Get:
Strategy-Coaching: We will have several coaching calls to determine exactly what your goals are for your business and how we can create a Website that will most effectively help you to achieve those goals — I am the only Web Designer in Pittsburgh who makes marketing coaching an integral part of his process.
Content-Creation Roadmap: We will create a road-map for your site based on your strategy so that we know what content will be needed before we even start the design process. This allows the design to be created specifically for the content, instead of the other way around.
The site will be designed in Wordpress using tools and software that will make it easy for you to understand and make basic edits on the site once it is is designed so that you don't have to be chained to me as a designer.
All of our sites are mobile-friendly and responsive so that your Website will be functional and beautiful no matter what device your visitor is viewing it on.
Content will be added to the site with Search Engine Best Practices (SEO) in mind so that you will begin to rank in Google and other search engines and start reaching customers who would have otherwise never heard of you.
You will receive several free rounds of revisions so that we can create a site together that is even better than the one you imagined in your head.
Additional features like membership sites and shopping carts can be added so that you can start to make money from your site right away.
Sites are built with call to actions in mind so that visitors don't just pop in and leave — they take action to make a purchase or give you their information for follow-up.
I help many of my clients create back-end sales systems that allow them to automatically follow up with visitors who come to their site in order to build a relationship that leads to a sale, without any work on the part of my clients.
Frequently Asked Questions:
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