How to Scale Your Online Business

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I won’t make you beg for the answer: Systems and processes. This is how you scale your online business. Systems and processes are essentially just checklists that you use to run every aspect of your business. Here’s the main lesson I’ve learned: Put these systems in to place before you get busy, otherwise you will have to work reactively instead of proactively. For example, when … Read More

How to Get Awesome Testimonials EVERY TIME

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You’ve just finished work with your latest client. They’re happy, you’re happy, and you feel confident that you’ve over-delivered on all of your promises. Even they think they may have paid too little for your amazing service. And yet, when you ask them to write out a testimonial, there never seems to be a good time for them. When you … Read More

What Do You HATE In Your Business?

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Hate… Such a strong word. Such a negative topic. But you’ve got to deal with the negative sometimes in order to appreciate the positive. That being said, there are things that we all hate to do in our businesses.  I know that for me, these things are… Reading and responding to Emails. Scheduling. Book-keeping. So what I’ve done is worked on … Read More

Why You MUST Niche-Down Your Business

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Before I got serious about studying marketing (in specific, direct-response marketing), my goal was to market to every potential client I could. “If it has a pulse and a wallet, I want to talk to it.” I didn’t care what it was, as long as I was being paid for my time. Only now do I realize what a mistake … Read More

How to Market Your Website Like Marvel Comics

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Alright, I’ll admit it…I’m a nerd. I’m into video games, coding, and lately…comic books! After watching some of the Marvel movies, I became so interested that I wanted to fully immerse myself into that culture, so I’ve begun a journey for reading all of the “important” Marvel comics from the 1960s to today. My journey began with The Amazing Spider-Man, and … Read More

The 5 Pages You NEED On Your Website

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This is a somewhat older video of mine, but the principles still apply! In general, there are 5 pages you need on your website. Whenever possible, I try to always include these (if not, less). There’s no reason to have 50 pages in your navigation. 🙂 Sky