What Do You HATE In Your Business?

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Hate… Such a strong word. Such a negative topic. But you’ve got to deal with the negative sometimes in order to appreciate the positive. That being said, there are things that we all hate to do in our businesses.  I know that for me, these things are… Reading and responding to Emails. Scheduling. Book-keeping. So what I’ve done is worked on minimizing the amount of time that I spend on these things. For example… Email: I set the expectation up front that I don’t respond all day and all night to Email, except in the case of real emergencies. I use Inbox by Gmail, which allows me to better organize my inbox and spend less time sorting through. I include five.sentenc.es in my Email signature to “train” my clients to respond to me in an efficient way. Scheduling: I do not take unscheduled phone calls — too much distraction. I use youcanbook.me … Read More

How to Quickly and Easily Increase Your Prices 20% (Without Backlash)

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Back when I was doing magic at corporate and non-profit events full-time, I was able to increase my prices 500% (5x for you math-wizzes out there) in a period of just 12 months. I did a lot over that 12 months to make that happen…but I have a tip that can show you how you can increase your prices 20% RIGHT NOW without losing money. You see…that’s the biggest fear: If I increase my prices, I am going to turn customers away. I’m going to show you why that fear isn’t valid, after I give you the secret tip to increasing your prices 20%. That tip… That magical, secret, tip… The thing that you are reading this article for… Is…   Just do it.   I know, easy for me to say…I’m not in your business. I don’t know your clients. They would never stand for you increasing your prices 20% for no … Read More

Business Owners: Increase Productivity, Kill Distractions, and Have More Free Time With This One Tip

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We all get swept away in Emails that come in one after the other, phones that ring off the hook, and the constant firefighting that is running a business. I get it, and I’ve been there too. The problem with this is that when you’re obsessed with being constantly available for others, “time vampires” flock to you and suck the lifeblood out of your business. There’s no time left over to work on your business instead of in your business. There is a solution, though, and that is to block out your time.  It’s a simple enough concept, but it takes some discipline to stick with. I’ve been blocking out my time now for about a year, and by my estimates I’ve gained about 4 hours of productivity every day that I didn’t have before (totaling roughly 832 hours, or 34 days, a year!!!!!). That’s entire extra month that I now have that … Read More

Why You MUST Niche-Down Your Business

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Before I got serious about studying marketing (in specific, direct-response marketing), my goal was to market to every potential client I could. “If it has a pulse and a wallet, I want to talk to it.” I didn’t care what it was, as long as I was being paid for my time. Only now do I realize what a mistake that was… Think about the medical profession for a moment. Doctors, on the surface, can be broken down into two groups: Generalists and Specialists. While sure, the generalists are making enough to pay the bills and then some, they will never be as successful as someone who is a brain surgeon or heart specialist. The reason specialized doctors get paid more is because they spend all of their time perfecting a specialty and positioning themselves as an expert to their niche market. If someone specifically wants a dermatologist, for example, … Read More

How to Market Your Website Like Marvel Comics

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Alright, I’ll admit it…I’m a nerd. I’m into video games, coding, and lately…comic books! After watching some of the Marvel movies, I became so interested that I wanted to fully immerse myself into that culture, so I’ve begun a journey for reading all of the “important” Marvel comics from the 1960s to today. My journey began with The Amazing Spider-Man, and I’ve gleaned some really cool marketing tips from it. You see, the thing about comic books is…there are a TON of them. Even in the 1960s. People had a lot of options, so if you wanted your comics to be picked up by anybody, you needed to stand out from the very start with your cover. (I promise this relates to Websites, as you’ll see in a minute…) How Marvel did their covers for The Amazing Spider-Man was nothing short of brilliant! Here are a few excerpts from the first few … Read More

The 5 Pages You NEED On Your Website

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This is a somewhat older video of mine, but the principles still apply! In general, there are 5 pages you need on your website. Whenever possible, I try to always include these (if not, less). There’s no reason to have 50 pages in your navigation. 🙂 Sky

SEO Checklist: Everything You Need to Know

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If you would have told me a month ago that I was going to put together an SEO Checklist, I would have thought you were nuts. I’ve never considered myself an “SEO guy,” even though I am a Web designer. I have always thought the idea of relying on an SEO strategy to be extremely risky. After all, Google could wake up tomorrow and decide to change one little thing that ruins your whole business. But it seems that more and more my prospects have this worm in their heads about SEO that they just can’t get out. I’ve known the basics of SEO, of course, but I thought it would be helpful for myself and my clients if I put that SEO knowledge and research into checklist form. So here you go! The Beginner’s Basic SEO Checklist. DON’T Use Registration Information Blocking Services. Your domain registrar/host will often try to … Read More