Is Your Site “Too Small” to be Hacked?

Sky StoverWebsite SecurityLeave a Comment

UPDATE: I’ve recently written several posts about WordPress security, which you can read here: How to know if your WordPress site has been hacked. How are most WordPress websites hacked? Let’s Go Phishing – How a thoughtless click almost costed an event planner her Website. I recently Googled my client’s sites and saw this awful message: I didn’t design their site, I was hired for maintenance and marketing consulting. I thought that this must have to be some kind of mistake on Google’s part, but I looked through the site files and found 3 malicious files that were put there by what was indeed a hacker. They even left a calling card. Luckily I found it and removed it before more damage was done, as it appears that whatever they wanted to do hadn’t been executed yet. But this goes to show…your site is NEVER too small to be hacked. This … Read More

3 Strategies for NEVER Getting Blogger’s Block Again

Sky StoverMarketing TipsLeave a Comment

As someone who creates content just about every day of the week, I know just as well as anyone that figuring out what to write for your blog can sometimes be a challenge. That blank screen is just about the worst! Luckily, I have some strategies for you to use so that you will never be starved for content ideas on your blog again. 1. Answer Your “FAQ” When consulting with medical practices on their Websites, one of the most frequently asked questions I receive is just this…how do I come up with topics for the blog? I tell them that there must be questions that their staff hear day in and day out. These are the things that patients are asking aloud and Googling about. If you can answer these questions before anyone else, you’re ahead of the pack. So I tell them to interview their front office staff, their nurses, … Read More

How to Out-Spend Your Competition Every Time (On a Low Budget)

Sky StoverMarketing TipsLeave a Comment

Dan Kennedy has a saying, and it’s that “the business that can spend the most to acquire a customer wins.” I will admit…when I first heard this from one of my mentors I was pretty discouraged. After all…I was brand new in business. How could I out-spend my competition when I was barely making any money to start with? Visions came to mind of purchasing big billboards or cable TV ads. I would never be able to afford these things, it seemed. If I can’t afford them…and the person who spends the most wins…then I will never win…right? Wrong. The saying requires a bit further explanation, and it has everything to do with the Lifetime Value of one of your customers (LTV). The lifetime value of a customer (or blog visitor, or subscriber, etc.) is determined, simply, by the following: Average Ticket Item x Number of Times a Customer Buys per Year x Number … Read More

How to discount without devaluing yourself

Sky StoverMarketing TipsLeave a Comment

It is tempting when starting out in business to want to discount, discount, discount. After all, that’s what people want, right? Low prices? Wrong. It actually turns out that the more people pay for something, the more perceived value that item has. There is a study (that Dan Kennedy references in one of his talks…I cannot for the life me find it. Let me know if you can.) where to groups of athletes are given pre-workout drinks. One group is told that the shake was a generic brand costing somewhere from $1-$5, while the other group was given the same shake but told that it costed somewhere in the $20-$25 range. The group with the “more expensive” shake performed much better, despite drinking the same stuff as the other group. So when you discount, you are actually making it so your client is less-satisfied. I’ve seen this in my own … Read More

An Unexpected Surprise: How I Got 25 QUALIFIED Leads Overnight

Sky StoverMarketing TipsLeave a Comment

The following was posted on 2016-02-23 on my now discontinued blog, The 20 Something Entrepreneur….but its lessons still very much apply. Most people exaggerate when they use the word “overnight” to describe success, but in this case, I’m not exaggerating. On Monday I made a decision and sent an Email. On Tuesday, I had 25 qualified leads. The decision was to offer my book (writing the book is the part that takes a bit longer), The Dos and Don’ts of Web Design for Small Business: 27 Tips for Finding Customers and Building Trust on the Web, for free, to my list as well as anyone else they wanted to “gift” the book to. The Email: Here was the Email I sent: Hey (NAME)! I have some AWESOME news! I recently wrote a new book titled The Dos and Don’ts of Web Design for Small Business. I have two questions for you below, but here’s what … Read More

Two Entrepreneurial Quotes to Live By When Times Get Tough

Sky StoverMarketing Tips2 Comments

Being an entrepreneur is not easy. When we’re not out on our fancy private jets, sailing around the world, and playing golf in exotic places, there is a lot of real work that has to get done. If you’ve been an entrepreneur or small business owner for any amount of time, you know that this world ain’t all sunshines, rainbows, and unicorns. It can be mundane, and when it isn’t mundane, it’s usually incredibly scary and stressful. For these moments, there are two quotes that have helped “calm me down” time and time again. Unfortunately, I do not know the origins of either. If anyone has any ideas, let me know. Nothing Is Ever as Good or As Bad As it Seems. Oh man. I must say this one at least once a day. You’ve gotta take the good with the bad as an entrepreneur, but nothing is ever as good or as bad … Read More

3 Important Business and Marketing Lessons Learned from Playing Over 500 Hours in a Single Video Game

Sky StoverMarketing TipsLeave a Comment

Over the past 6 months, I have logged over 500 hours in a single video game, and it has been surprisingly helpful for my business. They’re called MMORPG’s (Massively-Mulltiplayer Online Role-Playing Games) which is a fancy way of describing a game where you create a character and progress along with millions of other players from around the world via the Internet. The draw of these games is that there is so much that you can do and explore, evidenced by the fact that I have played (along with my girlfriend…which I feel it necessary to include so you don’t really think I’m a loser) for around 20 hours a week for 6 months and have still not even made a dent in everything there is to accomplish. I didn’t originally think of myself as the type of person to get wrapped up in an entirely virtual world, but yet here I am, and it has had profound … Read More

What is an Expert, and how can you grow your business by being one?

Sky StoverMarketing TipsLeave a Comment

Short post today… One of the most common things I hear from people who are in business is, quite simply, “What is an expert, and how I could I possibly be considered one?” The answer is simple: an expert is anyone who knows just a little bit more than the audience they are teaching. Think about it…if you have owned cats all your life, you are actually a cat expert to people who have never owned a cat. You know so much more than them, and are able to teach them. Many would even be willing to pay you for that. If you’ve owned a couple businesses so far, even if none have been out-of-this-world successful, you are an expert to someone who has never started a business before. You know things that they haven’t even thought about. You could write a book on that, market it specifically to those who have never … Read More

5 Signs It’s Time to Raise Your Prices

Sky StoverMarketing Tips2 Comments

When you’re a solo entrepreneur — especially one selling creative services — pricing is something that can be somewhat etherial. What is it? Who sets it? Why is one price acceptable, and another isn’t? Is it the same for every client, or do you give some clients discounts This leads most people to just picking a price based on what the competition is doing or what their magic 8-ball tells them. Then they maybe “get around” to raising their prices every year or two. Coming from someone whose prices started low and quickly increased to 500% of the original price, there are some tell-tale signs to look out for that say you are ready to raise your prices. They are… Sign #1: Demand Goes Up The age-old rule of economics: supply and demand. When demand of something with a limited supply goes up, the value of said object is also supposed to go up. As a creative solo … Read More